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What's New

Everything we've shipped lately, newest first.

Pinterest Ads joins the lineup

New platformAugust 19, 2026
  • Connect a Pinterest ad account in a couple of clicks and BidHarmony starts pulling your history — campaigns, ad groups, ads and keywords, day by day.
  • A full Pinterest dashboard, built like the others: the same metrics, the same date ranges, the same comparisons.
  • Pinterest now counts in Brand Overview, so your cross-channel totals finally include it.
  • Channel and Advertising overview tables now sit on every platform dashboard, not just Brand Overview — a quick read on where the money went without leaving the page.

AdSymphony is now BidHarmony

RebrandAugust 18, 2026
  • New name, new logo, and a new home at bidharmony.defycommerce.co. Your data, logins and connections carried over untouched — nothing to re-link.
  • Keyword Harvest rules now run on their own schedule instead of waiting to be kicked off by hand.
  • Dayparting schedules can run straight through midnight, so a 9pm–2am window is finally one window.
  • Suggestions expire after 7 days, so you're never looking at a recommendation built on stale data.
  • Google's Ads Manager and Rules were merged into a single entry — one place to go instead of two.

Walmart Ads, and tighter access control

New platformAugust 17, 2026
  • Walmart Connect is fully wired in: campaign and item performance, Marketplace seller data, and a dashboard to match the rest.
  • A read-only Viewer role, for people who need the numbers but shouldn't be changing bids. Every control that writes is simply hidden from them.
  • Platform access now means something — a user only sees the channels they've been granted.
  • Accounts lock for two minutes after five failed sign-in attempts.

Charts and connections, sharpened

August 14–16, 2026
  • CPC added to the Advertising Performance chart.
  • Chart tooltips now show the current period above its comparison, which is the way you actually read them.
  • The Connections page moved to a two-column layout with profile cards collapsed by default — far less scrolling on accounts with many profiles.
  • When an account connection fails, the reason now appears on the page instead of quietly doing nothing.
  • Syncing sales always pulls a full 12 months, so a quick refresh can't leave you with a short history.

Real sales data from Seller Central

AmazonAugust 13, 2026
  • Connect Seller Central and BidHarmony pulls a full year of order history on the first sync — Amazon's own ceiling — then keeps it current daily.
  • Total Sales and TACoS now sit alongside your ad metrics, so you can see what advertising cost you as a share of the whole business.
  • A Seller Account Performance chart, and dashboard KPIs split into a seller row and an advertising row so the two stop being confused for each other.
  • Brand analytics emails carry the seller numbers too, and gained a "Last month" range plus a second range and comparison.
  • TACoS stays hidden unless ads and seller data both cover the window you're looking at — a half-covered number is worse than none.

Meta Ads, connected

New platformAugust 8, 2026
  • Meta ad accounts can now be linked to a brand, bringing Facebook and Instagram spend into the same console as everything else.
  • Shopify imports stopped clearing fields they were never asked to touch — an important fix if you bulk-edit your catalog.
  • Shopify Preview and Results now use the full width of the page, so wide product tables are actually readable.

Bulk-edit your Shopify catalog from a spreadsheet

ShopifyAugust 7, 2026
  • Export products or collections, edit them anywhere you like, and import the file back — hundreds of changes without touching the Shopify admin.
  • Custom metafields come along for the ride, and rich-text fields accept plain HTML.
  • A Preview tab shows exactly what each row would change, with per-row Import or Dismiss, so nothing is written until you say so.
  • A Results tab reports every field it wrote, before and after, product by product.

Dayparting that never eats a bid change

August 6, 2026
  • If a bid rule or a person changes a bid while a dayparting window is open, that change now survives — the window no longer quietly restores the old number over the top of it.
  • Bids are checked against Amazon immediately before a window is restored, so an edit made elsewhere is adopted rather than overwritten.
  • Dayparting entries in Deploy History are shown in the schedule's own timezone, not yours.

Google Ads joins Brand Overview

GoogleAugust 4–5, 2026
  • Google spend and sales now blend into the cross-channel roll-up alongside Amazon and Shopify.
  • The Google Data Warehouse picked up an auto-sync toggle and a daily background sync, so its history keeps itself current.

Google notifications, negative keywords, and one-click duplicates

GoogleJuly 31, 2026
  • A Google Notifications page: a digest of the bids that were executed, plus Google brand analytics on the schedule you pick.
  • Negative keyword harvesting for Google — search terms that waste money become negatives automatically.
  • Every rule type can now be duplicated in one click, which makes building a variant of a working rule trivial.
  • The Google rule builder swapped Preview for Run Suggestions, and dropped the confirmation popup that stood between you and a deploy.

Attribution goes live

NewJuly 30, 2026
  • A first-party tracking pixel for your storefront, and your own event ledger behind it — visits and orders recorded by you, not only by the ad platforms competing to claim them.
  • Dashboards gained a faded comparison line drawn over the current period, plus a 'No comparison' option for when you just want the trend.
  • The Google dashboard consolidated four small charts into one large dual-metric chart; Shopify did the same. Amazon's chart grew 50% taller.
  • Reports now open on Year to Date, weekly, versus last year — the view most people were setting by hand anyway.

Google Ads automation, and Profit Analysis

New platformJuly 27–29, 2026
  • Google Ads is fully connected: OAuth sign-in, a two-year backfill on first sync, a live dashboard and its own Data Warehouse.
  • Campaign rules for Google run for real, with their own deploy history and an Apply Rules queue for the ones you want to approve by hand.
  • Google Opportunities surfaces what a rule would do before you commit to writing one.
  • Profit Analysis arrived: per-product ROAS driven by your own COGS, so you can see which ASINs actually make money.
  • Amazon Marketing Stream now ingests Sponsored Brands and Sponsored Display, not just Sponsored Products.
  • The platform dropdowns became a three-column mega menu — less hunting for the page you want.

Hour-by-hour Amazon data

AmazonJuly 20–23, 2026
  • Amazon Marketing Stream is wired in, so performance arrives hourly instead of once a day — the data dayparting decisions deserve.
  • An Hourly Metrics tab in the Amazon Data Warehouse, with the hourly chart filterable by date range and day of week.
  • Dayparting schedules gained an active/pause toggle, and pausing or deleting one mid-window now restores bids to their baseline rather than stranding them.
  • Placement suggestions moved into the Apply Rules review queue, where the rest of your pending changes already live.

Shopify, connected

New platformJuly 17–21, 2026
  • Link your store and BidHarmony syncs orders and sessions daily, giving you real revenue next to your ad spend.
  • A Shopify dashboard with the same date presets and comparisons as Amazon, and Daily/Weekly/Monthly chart granularity.
  • A Shopify Data Warehouse holding your full product catalog and collections — not just a top-ten sample.
  • Brand Overview started drawing on real Amazon and Shopify data per brand.

Seller Central, dayparting execution, and a public privacy policy

July 16, 2026
  • Seller Central can be authorized per brand, bringing in Sales and Traffic data for a real TACoS.
  • The dayparting engine began actually executing: it snapshots your baseline bids, applies the window, and reconciles hourly.
  • Campaign selectors in the bid and placement rule builders gained type and country filters.
  • The privacy policy became a public page, linked from the sign-in screen.

Deploy History you can undo

July 8–12, 2026
  • Every deploy can be reverted — one row at a time, or in bulk with checkboxes — restoring the previously logged bid.
  • Reverted deploys are tagged and hidden from the list, so nothing can be double-reverted by accident.
  • A From/To date filter on Deploy History, and the log now holds 1,000 entries instead of 200.
  • Dashboard date-range presets: This Month, Last Month, Last N Months and Year to Date.
  • The Campaign Performance chart can plot two metrics at once on a second right-hand axis, grouped daily, weekly or monthly.
  • Bid rules gained a Pause Target action.

Email that comes to you

July 2–8, 2026
  • Two opt-in emails per brand — a digest of the changes BidHarmony executed, and a brand analytics summary — on a Daily, Weekly or Monthly schedule.
  • More than one schedule per brand, so a daily digest and a monthly summary can happily coexist.
  • Analytics emails gained Impressions and CTR, an explicit date range, a region and countries line, and a per-country filter.
  • The digest lists the deploy date on every change row.

Got an idea?

The best things here started as somebody's complaint. Send yours to team@defycreative.co. New to BidHarmony? Start with About BidHarmony.

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